Sep 08 - While the concept of providing quality online content to your end user has not changed over the years, the way end users consume your online content has. You do need to start evolving your online content communication from a traditional one way, top down approach to an engaging, two-way conversation while still maintaining the quality. For companies and brands – consumers have the last say and can - in an instant - create the biggest rain cloud over your parade.
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Jul 14 - Last week I was on vacation. And by vacation, I mean an off the grid, no-work-contact-whatsoever kind of vacation. Nada. But just because I was gone doesn’t mean that nothing was happening on the digital marketing front while I was away.
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May 24 - How do you make a website great? Ask a different person and you will get a different answer. Interactivity is huge. Design, branding, personalization, navigation, and so on—all are of equal importance. But a well designed and easy to navigate website alone won't drive new business, optimize your site for search engines, help you communicate with customers across multiple channels, or drive leads. It's not the glass…it's what's in it that counts. A pretty glass with nothing exciting in it is meh. Fill the pretty glass with Gin, tonic, ice, a clove, a few halved kumquats, and a basil leaf and now it's getting interesting.
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Other Recent Blog Posts
How do you make a website great? Ask a different person and you will get a different answer. Interactivity is huge. Design, branding, personalization, navigation, and so on—all are of equal importance. But a well designed and easy to navigate website alone won't drive new business, optimize your site for search engines, help you communicate with customers across multiple channels, or drive leads. It's not the glass…it's what's in it that counts. A pretty glass with nothing exciting in it is meh. Fill the pretty glass with Gin, tonic, ice, a clove, a few halved kumquats, and a basil leaf and now it's getting interesting.
May 24
You know the saying, "if I had a nickel every time I heard that, I'd be rich"…… well working in Sales here at PaperThin, it's not uncommon to hear "I already have a web content management system" when reaching out to new prospects. Yeah I know, some of these people are probably just trying to get me off the phone—no worries, it's all good.
Mar 19
If social media is not done correctly, the consequences could be ugly. As marketers, we go to huge efforts to get consumer's attention. That consumer can be your biggest fan or your worst critic depending on how well you execute. And it only takes one angry customer with a blog to do real damage to your brand's reputation. So how do you avoid the angry-customer-screaming-at-the-top-of-their-lungs-via-every-digital-channel scenario?
Nov 26
How to effectively communicate your brand and organize incredible brand marketing are not easy tasks. Branding correctly is critical. Consumers can become easily overwhelmed and confused by the simplest change in font, color or logo. Building brand loyalty starts with creating an interesting and noticeable brand as well as rich, organized, and dynamic content. Not overwhelming a user is something that Abercrombie & Kent prides themselves on.
Nov 13