Being 'Pushy' is Good
Dec 21 - The difference between a static website and a site that uses personalization is dramatic. Static websites present the same content to every site visitor, and visitors find what they want to view using search and navigation. For more complex sites, unearthing or 'pulling' the right information can be very time-consuming. Personalized websites, however, anticipate a site visitor's needs and 'push' personally-relevant content to them at the right moment based on their interests or the context of their visit, expediting their way through your site.