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Blog Post Results for Tag 'personalization'

How to Begin Personalizing Web Experiences

Jul 28 - Behind every organization’s website is a marketer that struggles every day with content chaos. Much of the chaos is rooted in the idea that you have to have deliver a smorgasbord of fresh and relevant information that satisfies the needs of all site visitors—whether prospects, customers, partners, employees, etc. It’s a huge amount of work that places a burden on the marketers tasked with creating the content, and the site visitors who must sift through it all to find exactly what they’re looking for.

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A Website Cocktail

May 24 - How do you make a website great? Ask a different person and you will get a different answer. Interactivity is huge. Design, branding, personalization, navigation, and so on—all are of equal importance. But a well designed and easy to navigate website alone won't drive new business, optimize your site for search engines, help you communicate with customers across multiple channels, or drive leads. It's not the glass…it's what's in it that counts. A pretty glass with nothing exciting in it is meh. Fill the pretty glass with Gin, tonic, ice, a clove, a few halved kumquats, and a basil leaf and now it's getting interesting.

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Other Recent Blog Posts

A Website Cocktail
How do you make a website great? Ask a different person and you will get a different answer. Interactivity is huge. Design, branding, personalization, navigation, and so on—all are of equal importance. But a well designed and easy to navigate website alone won't drive new business, optimize your site for search engines, help you communicate with customers across multiple channels, or drive leads. It's not the glass…it's what's in it that counts. A pretty glass with nothing exciting in it is meh. Fill the pretty glass with Gin, tonic, ice, a clove, a few halved kumquats, and a basil leaf and now it's getting interesting.
May 24  

Weathering the Storm
All eyes are on the storm clouds as the Northeast prepares for a blizzard today. Dubbed Nemo, this one is going to hit hard, according to all accounts. But web managers can only relax this morning if they know their web site is safe and sound. And for many, that means a different kind of cloud.
Feb 08  

Being 'Pushy' is Good
The difference between a static website and a site that uses personalization is dramatic. Static websites present the same content to every site visitor, and visitors find what they want to view using search and navigation. For more complex sites, unearthing or 'pulling' the right information can be very time-consuming. Personalized websites, however, anticipate a site visitor's needs and 'push' personally-relevant content to them at the right moment based on their interests or the context of their visit, expediting their way through your site.
Dec 21