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Blog Post Results for Tag 'web content'

A Website Cocktail

May 24 - How do you make a website great? Ask a different person and you will get a different answer. Interactivity is huge. Design, branding, personalization, navigation, and so on—all are of equal importance. But a well designed and easy to navigate website alone won't drive new business, optimize your site for search engines, help you communicate with customers across multiple channels, or drive leads. It's not the glass…it's what's in it that counts. A pretty glass with nothing exciting in it is meh. Fill the pretty glass with Gin, tonic, ice, a clove, a few halved kumquats, and a basil leaf and now it's getting interesting.

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“I already have a Web Content Management System” – In the trenches with PaperThin Sales

Mar 19 - You know the saying, "if I had a nickel every time I heard that, I'd be rich"…… well working in Sales here at PaperThin, it's not uncommon to hear "I already have a web content management system" when reaching out to new prospects. Yeah I know, some of these people are probably just trying to get me off the phone—no worries, it's all good.

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How to Create a Social Media Roadmap...or, the Key to Unlocking Social Media Value

Nov 26 - If social media is not done correctly, the consequences could be ugly. As marketers, we go to huge efforts to get consumer's attention. That consumer can be your biggest fan or your worst critic depending on how well you execute. And it only takes one angry customer with a blog to do real damage to your brand's reputation. So how do you avoid the angry-customer-screaming-at-the-top-of-their-lungs-via-every-digital-channel scenario?

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Other Recent Blog Posts

How to Create a Social Media Roadmap...or, the Key to Unlocking Social Media Value
If social media is not done correctly, the consequences could be ugly. As marketers, we go to huge efforts to get consumer's attention. That consumer can be your biggest fan or your worst critic depending on how well you execute. And it only takes one angry customer with a blog to do real damage to your brand's reputation. So how do you avoid the angry-customer-screaming-at-the-top-of-their-lungs-via-every-digital-channel scenario?
Nov 26