Marketers Improve Multichannel Web Results Using New CommonSpot Release Summer 2012 By PaperThin
New features include a Social Media Manager that allows content- and social media managers to engage customers across social media channels, and view social results
BOSTON, September 24, 2012—PaperThin Inc., a leading SaaS, cloud-based Web content management solution provider, today publicly announced the launch of its Summer 2012 release. Geared towards marketers, features in Summer 2012 help marketers publish, optimize, and analyze the effectiveness of Web content across multiple Web channels for a greater impact on strategic marketing objectives and a better return on marketing investments. Key new marketing features include:
· Social Media Manager—Marketers can 'Publish and Share' Web content to multiple social media channels at once without having to leave the page they are working on streamlining the publishing process. From a central dashboard, social media managers can view social media content funneled to them for approval and scheduling, allowing them to take control of posts organization-wide, and view and analyze social media effectiveness.
· Google In-Page Analytics Integration—Marketers can assess how users interact with their Web pages, view what links were clicked, and use that information to optimize Web pages (layout, content, links, calls to action) for better digital marketing results. Simply invoke the In-Page Analytics report from any CommonSpot page to view results.
In addition to new marketing features, Summer 2012 includes numerous customer requested improvements such as new performance analysis tools, the ability to manually order content object records through a drag & drop interface, a new extended URL field type, an enhanced ability to open links in new windows/tabs, dozens of new 'command' API methods, improved rebuild cache processing, as well as support for additional application servers, browser versions, and support for the open source SOLR search engine.
"The Summer 2012 release of CommonSpot impacts the success that multi-channel marketers can achieve with their digital marketing initiatives," said Todd Peters, president and founder of PaperThin, Inc. "Our plan going forward is to continue to improve the social, mobile, and multi-media experiences our customers can deliver, and to help them optimize content across multiple channels for higher value. In essence, we're helping marketers be better at what they do."