Organization Overview

• Located just south of Cleveland, Ohio, the   Parma City   School District is composed of   three communities: Parma, Parma Heights, and Seven Hills

• Today, the School District has a total population of nearly 120,000 people,   and enrollment has been stable at   13,000 students for the past decade

• The School District and the three cities work in close partnership on a   number of projects to improve the education of children, and the quality   of life for residents

Situation

• Parma City School District did not have a content   management system prior to CommonSpot—the website was produced entirely in   HTML limiting content contribution to
  those with technical skills

• Different contributors in different   buildings managed their own areas of the website with no site governance or   controls in place. As a result, the website was poorly branded, disorganized,   and content was outdated and difficult to navigate

Business Challenge

• With a limited   budget, the School District needed to   find a reasonably priced, easy-to-use system that would enable many   content contributors to author content on common areas of the website,   with customizable roles and approval workflows

• The School District needed to put controls in place to ensure   website content was organized, current, and adhered to established   government regulations such as 508 compliance

• The School District also needed to take control of the   brand by ensuring a consistent look and feel across the website

Solution

• The Parma City School District used   CommonSpot’s flexible template architecture to lock down the look and feel   of the brand. Through the use of   templates, users can now quickly create new pages leveraging aspects of   the overall website design—without eroding the brand or having to write   HTML

• CommonSpot enabled the School District to implement roles and approval   workflows giving more than 400 content contributors ownership rights to   manage a section of the website, an entire page, or portion of a   page. Now authors can easily create,   manage, present and re-use content throughout the site—while maintaining   control of content and content organization. Distributing the workload to more   authors has made it easy to keep content fresh and relevant

Benefits

• The Parma City School District   website is now well branded and well organized. Content is fresh and easy to navigate,   and the community uses the website for up-to-date information. Website traffic   has risen from 1,500 unique visitors per month to 28,000 unique visitors   per month—an 1,800% increase since   implementing CommonSpot.