Tuthill Corporation is a diversified global manufacturing company, developing and supplying industrial products for its value-minded customers in more than 150 markets.

It had been more than three years since Tuthill had re-designed its Web site. In the spirit of continuous improvement, Tuthill had been gathering information about how the site was being used for some time. Not only did they pay close attention to usage statistics, they listened to what customers had to say about the site and devised a plan for improvement, including a new look and feel. The Tuthill e-Services team, in conjunction with various members from marketing, sales, human resources, and leadership collaborated on a strategy to launch a new, user-friendly Web site using CommonSpot 5.0. That new site launched on November 28th, 2007—a few short months after purchasing CommonSpot. 

Boasting a fresh new design isn't all that Tuthill’s Web site has to offer. Because the new design was based on the fundamentals of usability best practices and design patterns, visitors can now enjoy the site without having to learn how to use it. An improved understanding of who uses the site—such as job seekers, engineers, distributors, sales reps, employees, executives, and more—helped Tuthill structure content in a way that is easily navigable by all.

The most noteworthy change was to the site's information architecture. Content is no longer organized by internal lines of business, but rather by product types, markets, brands, and applications. Tuthill’s customers were not previously finding what they were looking for on the Web site, resulting in abandoned visits and frustration. Today, visitors that want to learn more about the collection of well known brands Tuthill has to offer can easily do so in the brands section of the site. Similarly, they can also search for a specific market, or look for an application or particular product type in dedicated sections as well.

Another important change is that the site now accurately mirrors the company’s culture.   Founded in 1892, Tuthill Corporation has a rich history, and a culture that is even richer. The new site focuses more on the organization, its vision, mission, values, and brand. In one place visitors can now see the full breadth of what Tuthill has to offer in quality products and professional services in a way that promises customers peace of mind and fosters a sense of company pride.

Other new features include the ability to easily print and e-mail pages, save favorite content to a personalized area of the site, search the site more easily, syndicate content such as news and events (RSS feeds), and give customers the ability to provide valuable feedback using forms.