PaperThin

Webinar: American University's Ultimate Community Website

View this pre-recorded webinar and learn how American University (AU) re-invented its Web presence to inspire passion for the University in a way that creates value for both the visitor—and AU. By leveraging a Web content management solution, AU created a community focused website that engages students making them AU's most authentic advocates.

You'll hear:

• A firsthand account of AU's struggles to make its website engaging and interactive
• How AU gave students a voice by building strategic features such as AUPedia—a wiki-style informational tool that encourages them to contribute knowledge and experiences
• How AU also added a Virtual Tour, student and faculty profiles, and videos and podcasts featuring lectures, speeches, and study abroad experiences
• How AU's new website inspires passion for the brand, compelling visitors to respond and reciprocate
• And how that authentic Web dialog builds trust—benefiting site visitors and AU alike

Featured Speakers:
Michele Handlir, Director, Web Development - American University
Ron West, Director of Product Strategy - PaperThin

Register to View This Pre-Recorded Webinar Now: