Webinar: American University's Ultimate Community Website

View this pre-recorded webinar and learn how American University (AU) re-invented its Web presence to inspire passion for the University in a way that creates value for both the visitor—and AU. By leveraging a Web content management solution, AU created a community focused website that engages students making them AU's most authentic advocates.

You'll hear:

	A firsthand account of AU's struggles to make its website engaging and interactive
	How AU gave students a voice by building strategic features such as AUPedia—a wiki-style informational tool that encourages them to contribute knowledge and experiences
	How AU also added a Virtual Tour, student and faculty profiles, and videos and podcasts featuring lectures, speeches, and study abroad experiences
	How AU's new website inspires passion for the brand, compelling visitors to respond and reciprocate
	And how that authentic Web dialog builds trust—benefitting site visitors and AU alike

Featured Speakers:
Michele Handlir, Director, Web Development - American University
Ron West, Director of Product Strategy - PaperThin

Register to View This Pre-Recorded Webinar Now: