Webinar: From YouTube to SHU Tube
Harness the Power of Video Sharing and Make Consumers Your Greatest Brand Champions
View this pre-recorded webinar and learn how Seton Hall University engaged consumers, students, faculty, and alumni to share and interact with its website via SHU Tube—a deceptively simple Web application that taps into the YouTube network enabling consumers to post videos online and become the greatest brand advocates of all.
You'll hear:
- A firsthand account of Seton Hall's journey to make its website as interactive as possible (with little to no cost) by leveraging its Web content management solution
- How SHU Tube helped build trusting and lasting relationships by providing true transparency to its organization, and a more authentic Web experience
- How SHU Tube videos proved five times more effective than other types of advertising
- And how Seton Hall improved conversion rates by re-using video content throughout its site, and sharing video content via any delivery channel (Web, smart phone, PDA, Facebook, etc.)
Featured Speakers:
Rob Brosnan, Director of Web and Digital Communications, Seton Hall University
Ron West, Director of Product Strategy, PaperThin
Register to View the Pre-Recorded Webinar Now:
