Since its inception in 1998, REI has built a solid reputation for strategic leadership and creative excellence in developing innovative, user-centric Web sites and online marketing campaigns. Along the way, REI has also become one of the Top 50 interactive agencies in the U.S.1, garnering more than 100 industry awards, including the coveted I.D. Magazine Interactive Design Review Gold Award for Web Site Design, one of the highest accolades for an interactive agency. In winning this award, the judges selected REI’s work over campaigns from BMW Motors, Nike, and Miller Lite Brewing, among many others.
Serving clients from offices in Pittsburgh and Philadelphia, REI has a staff of 40 interactive marketing professionals that includes client service executives, user experience/interaction design specialists, accessibility experts, copywriters, designers, multimedia developers, production artists, interface programmers, software engineers and IT system analysts.
REI has focused almost its entire effort on serving four core verticals: higher education; heritage and culture/non-profit; tourism and economic development; and direct to consumer. REI's client roster reflects this approach. Today, REI serves the following education clients: Carnegie Mellon University, Vanderbilt University, Cornell University, University of Pittsburgh, Fairleigh Dickinson University, Rider University, Community College of Allegheny County, Northeastern Illinois University, Pima Community College, Thomas Jefferson University Hospital, Pennsylvania Department of Education, Gateway School District and Carnegie Learning, among others.
The agency’s senior leadership possesses deep industry experience, and has spent a considerable part of their careers at top interactive and advertising agencies, as well as technology development companies. Their resumes list prominent firms such as Ogilvy & Mather, Poppe Tyson Interactive, and Red Sky Interactive along with companies such as Alcoa, Lycos, Mellon and Nike. They played integral roles in devising campaigns for some of the largest brand names in the country, including: American Eagle Outfitters, Absolut Vodka, Hewlett-Packard, J. Crew, Nike, Sony and Lycos.
