Learn more about the project in three short interviews with Ira Krawitz,
CCNY vice president of communications and marketing
BOSTON, June 20, 2013 -- PaperThin, Inc., provider of the CommonSpot Web content management solution; and Monaco Lange, a New York-based branding agency, today announced they have partnered to deliver a rebranded website for the City College of New York (CCNY) designed to better influence a student's decision to apply. Recently launched, the new site (www.ccny.cuny.edu) designed by Monaco Lange features a beautiful, bold, and simple website design managed using CommonSpot Cloud.
More details can be learned about the project in a series of short video interviews with CCNY that address the rebranding and website redesign efforts, as well as the results. The videos are available for viewing at: www.paperthin.com/watchccnyvideos
"The new web platform highlights a prominent 166-year old academic institution in the center of New York City that had gone unnoticed by too many prospective students. It captures the school's life and integrity and celebrates CCNY's history as a strivers' institution, one that schooled Nobel Prize winners and business leaders such as longtime Intel CEO Andy Grove. CCNY transforms people's lives and the new website shows that," said Ira Krawitz, acting vice president of communications and marketing at City College of New York. "As the senior marketing person at CCNY, it's my role to present the university in the most positive light possible. I think that's what the website does."
"A website is an academic institution's most powerful marketing tool," said Colin Lange, chief executive officer of Monaco Lange. "If it doesn't elevate the students' experience, you just become one of the others. As an organization grows, its website can become disjointed and become increasingly complex and confusing. This is especially true for an academic institution, which has so many departments and initiatives. The new website creates a unified brand look and voice for CCNY."
Monaco Lange's design goal was to create a website that was easy to manage and control. It needed to be incredibly flexible but simple—with the end-users (those who produce content and prospective students, students, alumni, and faculty who navigate the website) in mind. This was possible through a dynamically configurable single-template design. Monaco Lange, a PaperThin partner, engaged PaperThin to move ownership of CCNY's website out of the college's IT department and into the hands of the Marketing department. Already a satisfied PaperThin customer, CCNY opted to move from PaperThin's CommonSpot On Premises CMS to CommonSpot Cloud in order to empower marketers to control the website, and improve stability, access, and functionality. PaperThin's Professional Services team was instrumental in migrating critical content from legacy application into the new website, which has more than 180 decentralized staff contributing content.
"CCNY is a longstanding PaperThin customer. By moving from CommonSpot OnPremises to CommonSpot Cloud, CCNY has placed the power of managing the website and the CMS into the hands of Marketers, and the results speak for themselves. The site is now well branded, visually stunning, more interactive, and easy for its more than 180 content contributors to manage. We're thrilled with the results of this joint effort," said Heidi Unruh, vice president of marketing for PaperThin.
About Monaco Lange:
Monaco Lange builds brands that move people into action. The New York-based branding firm integrates market research, strategy, psychology and creative to tell more compelling and captivating brand stories. The agency extends these brand stories across coordinated marketing tactics, including ad campaigns, websites, social media programs and print materials. The team members are creative problem solvers and have spent their careers building both large and small brands globally and locally. Their goal is to help you captivate and inspire your customers through imaginative storytelling, inciting action and creating results. In addition to Girl Scouts, Monaco Lange has done work for clients such as Verizon, Yahoo!, British Airways, Hilton, BASF and Circle K. For more information, visit http://www.monacolange.com/clientcases.
About PaperThin:
PaperThin, Inc. is a privately held, MA-based company. Its flagship product CommonSpot™ helps organizations create world-class Web experiences. PaperThin's customers span multiple industries, including: government, healthcare, higher education, and association/non-profit sectors. Customers such as American University, Cornell University, Hasbro, Seton Hall University, Sharp HealthCare, Sir Speedy, The National Park Service, and Washington County of Oregon use CommonSpot to solve their multi-channel Web needs. To learn more, visit PaperThin at www.paperthin.com.