RIP Traditional Website Re-design

Aug 11 - Are you thinking about implementing a new web design? Then think about this—web designs have expiration dates. The typical life span is no more than two to three years tops for organizations that want to maintain a current look and feel. Given this fact, many organizations are moving away from the long, drawn out and often expensive agency redesigns of yesteryear in favor of a more nimble approach to web design...

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How to Begin Personalizing Web Experiences

Jul 28 - Behind every organization’s website is a marketer that struggles every day with content chaos. Much of the chaos is rooted in the idea that you have to have deliver a smorgasbord of fresh and relevant information that satisfies the needs of all site visitors—whether prospects, customers, partners, employees, etc. It’s a huge amount of work that places a burden on the marketers tasked with creating the content, and the site visitors who must sift through it all to find exactly what they’re looking for.

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