BOSTON, September 23, 2008-- PaperThin, Inc., a leading Web content management system provider, today announced that Abercrombie & Kent, the world’s premier luxury travel company, has selected CommonSpot™ to power its websites.
Abercrombie & Kent (A&K) offers luxury travel vacations around the world from three primary sales and marketing offices located in the US, UK and Australia—each with its own separately built and managed website. A&K wanted to improve its overall business results by increasing website traffic. To do so, A&K needed to centralize all three websites onto one content management system that provided the flexibility needed to customize each individual website; the ability to scale each website by adding microsites to promote specific product lines; and finally required the system to be easy to use so A&K could spend its development resources on innovation, rather than on day-to-day content management.
“We had built a basic content management system in-house. When assessing our long-term website goals, we were faced with the choice of further developing our home grown solution, or buying a system and leveraging our IT resources to innovate in other ways," said Steve Filipiak, director of Internet marketing and operations. "CommonSpot gives our business stakeholders the ability to take control of content without impacting future development of the website. Essentially, it allows developers to be developers, designers to be designers, and business stakeholders to manage content, which will make everyone more productive.”
“Aberkrombie & Kent is a great example of the true power of CommonSpot,” said Bob Cellucci, senior vice president of sales and marketing for PaperThin. “We focus on elevating user enablement to an art form which helps make organizations more productive, more innovative, and more successful.”
CommonSpot’s most recent release features a new and intuitive authoring interface, RSS feeds, Blogs, Wikis, and XML publishing and rendering capabilities. The ease-of-use inherent in CommonSpot empowers business users to be self-sufficient and productive, build interactive communities, and achieve faster time-to-market; while its flexibility empowers IT and site administrators to easily adapt the system to meet their complex and ever-changing needs. These enhancements enable organizations to achieve better business results.
About Abercrombie & Kent:
Described by the Los Angeles Times as “a highly respected company dedicated to conservation and environmentally intelligent tourism,” Abercrombie & Kent was named “World’s Best Tour Operator – International” by Travel Weekly, “Top Luxury Outfitter” by National Geographic Adventure, “Best Worldwide Tour Operator” by Porthole and “Best Tour Operator Africa/Middle East” by Recommend and TravelAge West. Travel with Abercrombie & Kent combines the convenience, service and security of a U.S.-based company with support 24/7 from a network of 60 on-site offices that ensure “by invitation only” access in a personalized, low-profile and intelligent style. For more information, please visit www.abercrombiekent.com.
About PaperThin:
PaperThin, Inc. is a privately held MA-based company. Founded in 1993, PaperThin’s flagship product CommonSpot™ is a leading content management solution that empowers organizations of all sizes to improve productivity and derive more value from their Web strategies. PaperThin’s customers span multiple industries, including: government, healthcare, higher education, and association/non-profit sectors; and include organizations such as the City of St. Louis, Cornell University, ESAB Welding & Cutting, Hasbro, Mayo Clinic, National Park Service, Orlando/Orange County Convention & Visitors Bureau, Stanford University, University of Wisconsin, US Senate, United Way, and Voice of America. Visit PaperThin at www.paperthin.com.