Home Page
Lodging Reservations
Appalachian Mountain Club
Company Overview
- The Appalachian Mountain Club (AMC) is the nation’s oldest outdoor recreation, education, and conservation organization
- Promotes the protection, enjoyment and wise use of the mountains, rivers, and trails of the Northeast outdoors
- Has nearly 90,000 members in 12 chapters; 20,000 volunteers; and more than 450 full time and seasonal staff
Business Challenge
- AMC had only one content contributor, making site maintenance difficult
- Needed to ensure website content was fresh and current
- Needed to minimize the time it took to post newly created content to the site
- Needed to enable non-technical users distributed across three locations to quickly and easily make changes to the website without having to write code to encourage user adoption
- Needed to implement controls that would enable content contributors to edit specific pages or areas of the website
- Needed to improve workflow in order to minimize the time it took for multiple content reviewers to edit and approve content
Solution
- AMC purchased and implemented CommonSpot in 2003, and completed a website redesign in 2006
- The organization used CommonSpot to manage its website
- AMC went from one full-time content contributor to many content contributors—each with assigned roles and permissions to edit specific areas or pages of the website
- The organization implemented revision and approval procedures that improved workflow
Benefits
- AMC was able to completely change the way it managed internet content by implementing the CommonSpot Web content management system
- With little training, AMC users were able to quickly adopt CommonSpot due to the system’s inherent ease of use
- AMC eliminated its content bottleneck by moving from one content contributor to many
- Productivity improved due to CommonSpot’s comprehensive workflow capabilities
- Overall timeliness of content has improved and website content is now always fresh and compelling
Customer Information
Site Type: Internet