Blog Post Results for Tag 'web content management'

“I already have a Web Content Management System” – In the trenches with PaperThin Sales

Mar 19 - You know the saying, "if I had a nickel every time I heard that, I'd be rich"…… well working in Sales here at PaperThin, it's not uncommon to hear "I already have a web content management system" when reaching out to new prospects. Yeah I know, some of these people are probably just trying to get me off the phone—no worries, it's all good.

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How to Create a Social Media Roadmap...or, the Key to Unlocking Social Media Value

Nov 26 - If social media is not done correctly, the consequences could be ugly. As marketers, we go to huge efforts to get consumer's attention. That consumer can be your biggest fan or your worst critic depending on how well you execute. And it only takes one angry customer with a blog to do real damage to your brand's reputation. So how do you avoid the angry-customer-screaming-at-the-top-of-their-lungs-via-every-digital-channel scenario?

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