Aug 11 - Are you thinking about implementing a new web design? Then think about this—web designs have expiration dates. The typical life span is no more than two to three years tops for organizations that want to maintain a current look and feel. Given this fact, many organizations are moving away from the long, drawn out and often expensive agency redesigns of yesteryear in favor of a more nimble approach to web design...
May 15 - Marketers often know instinctively what improvements need to be made to a website in order to get better results. Knowing these things and using them as arguments to secure budget from a CEO or CFO for website improvements, however, will never fly. Financially-minded executives don’t think like that.
Apr 22 - If you are considering a website redesign, this probably isn’t your first rodeo. In fact, this is more likely your firm’s third or fourth website redesign if you’ve been keeping up with the times. You know that website redesigns can be expensive, not even taking into account the amount of time and effort involved. But, if you’ve started to investigate web design firms, you’ve no doubt realized that prices have gone up.
Other Recent Blog Posts
If you are considering a website redesign, this probably isn’t your first rodeo. In fact, this is more likely your firm’s third or fourth website redesign if you’ve been keeping up with the times. You know that website redesigns can be expensive, not even taking into account the amount of time and effort involved. But, if you’ve started to investigate web design firms, you’ve no doubt realized that prices have gone up.
I’ve thought a lot about why responsive design is so crucial today. There are plenty of opinions out there. Folks, it’s not about the mobile devices. It’s about the user plain and simple.
When was the last time you saw someone—anyone—without a mobile device in their hand or next to their ear? Perhaps that's a bit extreme, but do you know anyone who does not own a cell phone or tablet? The answer to that question is the heart of why responsive design is such a big deal. If your website isn’t already responsive, here are a few compelling reasons why it must be—and soon.
Earlier this month, I wrote a post on getting started with responsive design, including basic design factors and aspects, current examples, and questions to consider. Responsive design is the process of developing your website so that the site can re-format and re-size itself according to the user's screen resolution.
When it comes to the future of website design, smart devices (phones and tablets) are quickly becoming top factors in determining design approach. In order to be mobile or tablet optimized, you have a few options at your disposal.
If you have a web site, then you have a mobile web site. Whether you intend it or not, people are viewing your site with mobile devices. Your CMS can handle it, but can your design? Mobile design techniques are evolving at a rapid rate, and people are doing things today that weren’t even imagined two years ago.
How to effectively communicate your brand and organize incredible brand marketing are not easy tasks. Branding correctly is critical. Consumers can become easily overwhelmed and confused by the simplest change in font, color or logo. Building brand loyalty starts with creating an interesting and noticeable brand as well as rich, organized, and dynamic content. Not overwhelming a user is something that Abercrombie & Kent prides themselves on.