RIP Traditional Website Re-design
Are you thinking about implementing a new web design? Then think about this—web designs have expiration dates. The typical lifespan is no more than two to three years tops for organizations that want to maintain a current look and feel. Given this fact, many organizations are moving away from the long, drawn out, and often expensive agency redesigns of yesteryear in favor of a more nimble approach to web design—one that allows you to switch designs with greater ease, increased frequency, and minimal cost without compromising on look and feel.
That’s not to diminish what a web design agency brings to the table. You get what you pay for. Agencies spend lots of time thinking about your brand, developing concepts, experimenting with color palettes, selecting font types, picking imagery, thinking about the user, creating mockups and revisions, testing everything, and so much more. It’s well worth the investment if you have the money to invest, but it can be a long and drawn out process from concept to launch. For many organizations, engaging a design firm is overkill.
Organizations large and small are rapidly keying into this fact and are opting instead for tweak-able, pre-packaged web design ‘Themes’ rather than starting from a blank canvas. Design themes are simply professionally designed templates that can be quickly and easily customized to your brand for far less than an agency design, and in a fraction of the time. It’s a great option for organizations short on time or budget, or with an urgent need for a mobile-friendly website.
You can purchase a beautiful themed design for as low as $15. What’s the catch you might ask? There is no catch. Themed designs come with all of the bells and whistles you would expect. You get multiple choices for layouts, colors, fonts, images, animations, icons, navigation menus, and videos, etc. There are literally thousands of themed designs to choose from—one to satisfy even the pickiest of marketer’s discerning tastes.
The real beauty of this choice is that it frees up budget. Design is important, but equally important to driving new business is the ability to deliver compelling web experiences that site visitors will love. And for that, you need a web content or experience management system. With the money you save on an agency website redesign, you can have a themed design plus a brand new fully implemented web content management system to boot. A new website redesign will last three years at best. The infrastructure you put in place today however will help you better manage your digital presence, improve web experiences, and drive better website results for years to come.
This new approach will yield the same great design, in a shorter time frame, and at a significantly reduced cost. You can kiss those long, drawn out re-designs goodbye and implement new website re-designs with greater agility moving forward.
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