Aug 11 - Are you thinking about implementing a new web design? Then think about this—web designs have expiration dates. The typical life span is no more than two to three years tops for organizations that want to maintain a current look and feel. Given this fact, many organizations are moving away from the long, drawn out and often expensive agency redesigns of yesteryear in favor of a more nimble approach to web design...
Blog Post Results for Tag 'website'
Apr 22 - If you are considering a website redesign, this probably isn’t your first rodeo. In fact, this is more likely your firm’s third or fourth website redesign if you’ve been keeping up with the times. You know that website redesigns can be expensive, not even taking into account the amount of time and effort involved. But, if you’ve started to investigate web design firms, you’ve no doubt realized that prices have gone up.
Jun 21 - I am my own customer. Here at PaperThin, we’re in the midst of rolling out a new site. No, not a new PaperThin.com. This will be the fourth generation of a website that has never, and will never, be pressed into production...yet all customers and prospects will want to use it, making it of critical importance. It’s our Demo site. We’re pouring as much energy into this as we would for a customer implementation.
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Even non-football fans can relate to that quote. Take control of your own destiny. Don't get sidelined by someone else's agenda, to do list, preferences, or priorities. Giving up control can cost you the win. Doesn't it go to follow then that marketers—ultimately responsible for digital marketing results—own the website and the tools that manage it?