Jul 28 - Behind every organization’s website is a marketer that struggles every day with content chaos. Much of the chaos is rooted in the idea that you have to have deliver a smorgasbord of fresh and relevant information that satisfies the needs of all site visitors—whether prospects, customers, partners, employees, etc. It’s a huge amount of work that places a burden on the marketers tasked with creating the content, and the site visitors who must sift through it all to find exactly what they’re looking for.
Blog Post Results for Tag 'personalization'
May 15 - Marketers often know instinctively what improvements need to be made to a website in order to get better results. Knowing these things and using them as arguments to secure budget from a CEO or CFO for website improvements, however, will never fly. Financially-minded executives don’t think like that.
May 24 - How do you make a website great? Ask a different person and you will get a different answer. Interactivity is huge. Design, branding, personalization, navigation, and so on—all are of equal importance. But a well designed and easy to navigate website alone won't drive new business, optimize your site for search engines, help you communicate with customers across multiple channels, or drive leads. It's not the glass…it's what's in it that counts. A pretty glass with nothing exciting in it is meh. Fill the pretty glass with Gin, tonic, ice, a clove, a few halved kumquats, and a basil leaf and now it's getting interesting.
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