A Website Cocktail
May 24 - How do you make a website great? Ask a different person and you will get a different answer. Interactivity is huge. Design, branding, personalization, navigation, and so on—all are of equal importance. But a well designed and easy to navigate website alone won't drive new business, optimize your site for search engines, help you communicate with customers across multiple channels, or drive leads. It's not the glass…it's what's in it that counts. A pretty glass with nothing exciting in it is meh. Fill the pretty glass with Gin, tonic, ice, a clove, a few halved kumquats, and a basil leaf and now it's getting interesting.