Website Ownership Tug of War
Mar 13 - Time after time, I speak with prospects and customers trying to work out the fundamental details of how to best get their content on the Web. For most, it's solved by using a solid content and experience management system. But even with the best system in place, some organizations can't get out of their own way. That is because the management of the user experience is a complex science. It takes the creative and strategic mind of the marketer, combined with the cutting edge technical skills of developers and IT departments. And that is where most power struggles begin.